Pocket-Sized Power: Video Marketing TikTok-Style
TikTok, since its international launch in 2017, has now surpassed two-billion downloads across the App Store and Google Play.
That pushes the short-form video-sharing platform past big hitters like LinkedIn, Pinterest, Snapchat and even Twitter.
Once characterised by teenagers goofing around with self-shot video clips, for brands and businesses, TikTok might have been easy to dismiss and marginalise. After all, who’d want to occupy the same space as countless clips of show-offs and poseurs, street stunts and (admittedly charming) cats? So many admittedly charming cats.
Appeal is Shifting
But things have changed. TikTok is now a powerful ally for the digital marketer, and use outside its core Gen Z demographic is rising. Right now Statista tell us that more than half of the platform’s US-based users fall beyond the age of twenty-nine. In 2020 that figure would have been only around 38%
TikTok: a Serious Proposition for the Digital Marketer
For a kick-off, the sheer volume of users – around one-billion each month and growing – is compelling. And so too is its AI-led algorithm. It sits at the heart of TikTok, and is faithfully delivering to TikTokkers laser-guided content.
Ads Made Easy
For brands, the potential for going viral is obvious. As is the opportunity of supercharged targeting. TikTok, of course, has cottoned on to this and Ads Manager, its dedicated advertising service, makes the placing of ads – which come in several guises we’ll go on to discuss – a snap.
The user-generated content that defines TikTok videos makes the platform the natural home of the influencer too. The most popular of these enjoy millions of followers (and dollars to match).
TikTok, then, is a serious proposition for digital marketers and for brands looking to connect in new, surprising and more authentic ways.
Time for a Closer Look
So, as app creators ourselves, at Hookson we want to take a closer look at this platform for which all the world’s a stage, including the business benefits of engaging with and advertising on it.
Fully wound? Then let’s get ticking.