UI & UX: How to Deliver the Digital Experiences Your Visitors Will Love
UI and UX. User Interface and User Experience, to give them their Sunday names, tend to be used interchangeably. Although that’s understandable, they really are separate – but intimately connected – disciplines. Harnessing the power of both is the key to a digital marketing strategy that delivers results.
User Interface. Here we’re talking about an application’s graphical layout: the items your visitor will interact with. These can include:
- Page layout and organisation
- Text – and the fields your visitors might enter text into
We’ll be examining UI more closely in a future post. Right now, though, let’s look more closely at UX.
User Experience. UX determines how visitors interact with UI’s graphical elements. Here we’re looking to create a logical, intuitive journey: an app or a multi-platform website that’s easy to use, holds attention and invites repeat visits.