A One-Stop Website for Many Different Visitors
Edinburgh First is the University of Edinburgh’s accommodation, catering and events specialist. On offer are cross-campus venues, hotel rooms and hospitality services.
Our brief was to create a website that communicated each service offering. To begin with, we would review the current site. Then we would identify improvement opportunities. These would include a fresh new look and bold use of imagery. In addition, we would add an on-site enquiry and booking engine.
Design a Website That Meets Goals and Builds Brand
Reviewing a website is the first step to making it amazing. We would first concentrate on User Experience Design. Then we would look at issues including SEO and user experience.
The site would perform two key functions. Firstly, it would present a large number of venues and services. Secondly, it would allow visitors to make bookings and enquiries. We would make certain that these journeys were easy to navigate.
With UX analysed, we would ensure a site that looked as good as it functioned. Edinburgh First offered many stunning venues. We would build these locations into our design.
Communicate Clearly with an Eye-Catching Website Assets
As well as traditional images, our art direction would use infographics. These would add to a hardworking and useful visual language.
Developing a Site for Smooth User Journeys
To create the ideal website we looked carefully at user experience. We knew fast access to information was crucial. So too would be a clear presentation of details. We approached the site from the view of Edinburgh First’s clients. This helped identify issues with the current build. We also spoke extensively with our client. Armed with this insight, we began creating the new site.