Branding

Our Branding Services Keep Your Digital Presence Connected, Customer-Focused and Loaded with Zap

Branding matters. That’s because how your business sounds and looks online is central to its success.

Happily, these are factors that you’re in charge of. So work with Hookson’s branding team. We’ll lift your business way above the online noise and into places you’ll be seen, heard and shared.

Brand Strategy & Positioning

Hookson Expertise Helps Your Brand Keep Blazing a Trail

Our research, strategy and creative skills ensure your brand expresses your values. Across positioning and personality, language and design, we’ll keep your brand working hard on established and emerging digital channels. And we’ll recommend new and exciting opportunities for your brand to stand apart.

Naming

We'll Help You Make the Correct Call

Naming an enterprise or project is driven by clear understanding. Who will use the product? Where does it sit in the market? How about competitors?

Armed with answers to these queries and more, we generate compelling, memorable names that will shine online.

Read More

Copywriting

It’s Busy Out There. Get Noticed Online with Well-Chosen Words

At Hookson, we craft copy for the entire digital landscape. From words for websites and social media to must-share content for blogs and case studies. We write for people. We champion clarity, highlight personality and avoid jargon. So rather than telling you your copy will be optimised for SEO, let’s just say it’ll be easily found by your targets.

Logo & Identity

Your Logo Deserves Professional Strategy, Design and Creation

A vital part of branding – but not the brand itself – a logo makes a statement about your business. So it has to be spot on.

Hookson designs logos and identities led by your brand values. We take time to understand your offering, audience and competitors too. And then we get busy creating a logo that nutshells your brand.

Art Direction

A Website or App Has to Look as Fantastic as it Functions

Our on-brand art direction inhabits every aspect of a website’s aesthetic. From photography and illustration to colour palette and typeface, great website art direction lifts brand and invites interaction.

Across established brands we respect and elevate existing design language. And when it comes to new brands, we create an engaging landscape that tells visitors your story.

Motion & Video Production

Brand-Building Blockbusters no Longer Need Big Budgets

Film, animation and motion graphics are a perfect fit for digital channels. At Hookson, we’ve wrapped hundreds of projects like teasers, explainers, and product launches. Our end-to-end service can deliver from first concept to final cut. And with techniques like digital illustration and Parallax animation, your on-message piece will look amazing.

 

See our videos here