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Digital Marketing


A marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Sounds rather dull doesn’t it? But it is vitally important in the digital age.

Express Yourself

How is your brand coming over to your audience? Is it truly expressing who you are and is it engaging with your customers online?

While it would be fair to say that historically brand evolution was just that, an evolution over time we’re living in changed times. Audiences, devices and digital channels are moving at high speed with change and disruption a constant. Keeping up with that pace is vital in making sure your brand remains relevant.

Keeping it Digital

At Hookson we maintain a digital focus all brand creation and development activity. Analysis of user needs and the way they behave against your current brand content is important in repositioning your brand and communication approach. We take holistic approach, getting under the skin of customer connections, your brand ‘truths’ and always considering emerging opportunities for you to promote your brand digitally.

That analysis and insight then allows us to tie all of that back to inform your UX design, digital marketing campaigns and content strategy design.

Building your Brand

Getting your brand where it needs to be, whether new or just needing a refresh, takes a lot of skill and planning and at Hookson we’re delighted to support new and existing clients with a full suite of services to do just that.

Our services include:

  • Brand Workshop
  • Naming
  • Brand Reviews
  • Brand Propositions
  • Brand Strategy
  • Brand Identity
  • Tone of Voice
  • Brand Book & Guidelines
  • Brand Templates

Ask Us Anything

Looking at creating or developing your brand? Let’s talk.

Ask Us Anything

Looking at creating or developing your brand? Let’s talk.