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Digital Marketing Digital Marketing

Digital Marketing Campaign Planning

Have you ever wondered if your digital marketing could be more cost effective and more efficient? Undoubtedly it could, but only if you have a plan! Hookson’s digital campaign planning service does just that and will see your efforts consolidated into a cohesive strategy.

Digital campaign planning – campaigns designed to grow your business

Digital campaigns that deliver on your business objectives have to be properly aligned to multiple digital channels that work together. At Hookson we’ve got lots of experience of doing just that.

You don’t want to be lost in the crowd – you want your online marketing campaigns to stand head and shoulders above the rest. We can help you figure out how different channels work in concert to leverage the benefits in your plan.

Online marketing planning that responds to your business objectives

Over the years, we’ve learned that the best online marketing planning is built on solid research.  Research that reviews and challenges your objectives, identifies your competitors, knows your target audience and all with an eye on the market opportunity.

With that intelligence in the bag, it’s then easy to build targets, key messaging and KPI metrics. The outcome of that is an online marketing strategy with clear direction, structure and metrics in place to allow you to measure its success and demonstrate where valuable effort lies.

Research, benchmark, analyse

It is by thoroughly researching your business that bespoke online marketing campaigns can be developed and initiated with features that include:

  • Research & benchmarking
  • Competitor review
  • Metric selection & forecasting
  • Keyword research
  • Market opportunity analysis
  • Search opportunity analysis
  • Online marketing plan

Looking at planning a multi-channel digital campaign? Let’s talk – call us on 0131 524 7940

Ask Us Anything

Whether it’s a simple question or you want detailed advice on you’re next big project, we’re happy to help. Speak to us today.

Ask Us Anything

Whether it’s a simple question or you want detailed advice on you’re next big project, we’re happy to help. Speak to us today.