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Conversion Rate Optimisation

Converting more visitors can really improve your bottom line. At Hookson, our CRO approach centres on using data and user insight to deliver results that make a difference.

Harder working websites with conversion rate optimisation

Making your website perform better might seem like a pipe dream, but at Hookson we employ user research and hard data to make the right improvements that drive real value.

Concerns over website performance are common and of course you want your website to convert visitors into sales, leads or repeat customers.

At Hookson we use a tried and tested approach to solving what can sometimes be a difficult question to answer – where are you going wrong?

Research, test and respond

We host a workshop to agree objectives and set KPIs, and then gather the required data to make the right decisions. We employ a variety of methods to collect data and user insight, tailoring the selection to each particular client and audience. Some of the methods we use include:

  • Google Analytics review
  • Development capability assessment
  • Heuristic user experience review
  • Conversion funnel dropout analysis
  • Heat-mapping

Once this groundwork is complete, we move into the ongoing work of conversion rate optimisation.

Keeping your website moving forward

Using methods like A/B testing, we look to implement improvements on your website based on the information gathered in our initial research.

Rectifying identified barriers in the user journey and areas where the conversion funnel is losing the most users, our CRO approach is based on ongoing research and testing – we don’t believe CRO is about making one change, it’s about making continuous enhancements that drive improvement.

Our CRO services deliver results based on data and user insight. This means we’re always acting from an informed position, instead of basing our approach on assumptions, opinions or what went before. We can make your website work harder – find out how by calling us on 0131 524 7940

Ask Us Anything

Whether it’s a simple question or you want detailed advice on you’re next big project, we’re happy to help. Speak to us today.

Ask Us Anything

Whether it’s a simple question or you want detailed advice on you’re next big project, we’re happy to help. Speak to us today.