Site navigation

Site navigation (duplicate)

UX Design UX Design

User Research & Analysis

Be it a new website project or the forming of a digital marketing strategy, Hookson can provide you with user insights that inform solutions to laser-target your audience.

Project Success Through User Research & Analysis

At Hookson we utilise a range of user research and analysis tools to combine data and insights to create a platform for success.

At Hookson we’ve evolved a flexible approach, tailored to the project in hand to assess specific challenges and desired outcomes. It might be direct interaction with users through interviews, digital questionnaires or over the phone. We also employ website analytics as data sources for analysis.

Adding Value to User Research with Statistical Analysis

We specialise in adding value to user research by thoroughly and expertly analysing those insights. You only ever learn valuable insights through interacting with your users – if you don’t, you might know where and how events occur, but you’ll never know why without asking.

People as a Point of Reference

At Hookson, we find that building a series of user profiles, or characters even, creates a constant point of reference in your project. You can turn to those characters as they sit around the table and cross-refer with them that the decisions you are making is taking them into account.

Ask Us Anything

If you want to see the dramatic effect user research and analysis can have on your next website project or marketing campaign, speak to us today. Let’s talk.

Ask Us Anything

If you want to see the dramatic effect user research and analysis can have on your next website project or marketing campaign, speak to us today. Let’s talk.