Bringing Thrilling Filmed Focus to Finance Innovation
Ubiqular is a new software suite from cash technology solutions leader Glory.
The company, which has been a valued Hookson client for a number of years, works globally in providing cash technology innovations to the retail and leisure sectors and, of course, to banks and financial institutions.
Hookson’s digital products for Glory have included a growing roll call of film productions that help launch and promote new hardware and software technologies.
From initial ideas and theme generation to delivery of a finished film, we’ve helped Glory as it streamlines for its clients the movement of cash, reduces costs and boosts ROI.
The result is competitive advantage, game-changing efficiencies and a greatly enhanced user experience.
Saying High to Ubiqular
When Glory approached Hookson with a brief for a brand-new film project we couldn’t wait to start.
Ubiqular combined four cutting-edge cash solutions across key areas. Focus for these connected innovations included bringing clarity to business intelligence, providing enhanced data reporting, and enabling the smarter, leaner movement of cash through clients’ businesses and organisations.
Defining and communicating these multiple benefits, the theme Cash. In high resolution would inform our film’s language – from footage selection to asset creation, title animation to original music commission.
An Inspired Name
The Ubiqular name – resonating with the suite’s always-on, ever-alert capacities – had been informed by previous work carried out by Hookson.
Prior to our Ubiqular project, Glory had tasked us with naming a related software solution. This product underwent further development by Glory and subsequently evolved into the Ubiqular suite.
Applying our experience in product naming, we had generated several options around on-brief values of technology, clarity and vision. One name particularly revered had been Ocular. Inspired by this name, Glory settled on Ubiqular for its now-expanded suite of solutions.