Hookson – Creative and Marketing Agency
Millar & Bryce – 2012 Legal Awards win (3 April 2012)
Worthy winners: We’re pleased to say that Millar & Bryce has won the Innovation Award at the 2012 Legal Awards for its digital land referencing service (below you can see the motion graphics film we produced to advertise its strengths). We hear the awards ceremony was fantastic. Hearty congratulations to all those who won. More after the jump: www.kdmedia.co.uk/legalAwards/
AWG Property – Westside Plaza Home Bargains opening (23 March 2012)
Trailblazing: Westside Plaza is West Edinburgh’s number one value shopping destination, with Lidl, Iceland, Poundstretcher and loads more all under one roof. Keen to push the opening of a new branch of Home Bargains, we have created an advertising, DM and social media campaign to get the news out there. Like facebook.com/WestsidePlaza for more.
Scottish Enterprise – copywriting services appointment (2 March 2012)
Hurrah: We’re delighted to announce that we’ve been appointed to the copywriting services framework contract by Scottish Enterprise. Working with them, it’ll be our job to deliver clear, consistent and engaging messages through all its customer communications materials. It’s a great appointment and one we can’t wait to get our teeth into.
Ourselves – agency film (24 February 2012)
Introducing us, in all our glory: Captain Hook and Naomi are forever out and about meeting new prospective clients and contacts. They often take work with them to show but what they can’t take is the rest of the team. But now they can. Because we’ve made the tongue-in-cheek film below introducing all of us Hooksonites.
Multiple clients – new case studies (12 January 2011)
Past performance: What’s the best way to find out how we can deliver future success for you and your company? It’s to see what we’ve done for others. Recently, we’ve been working for professional services, financial services and technology companies on a number of exciting and diverse projects, from marketing consistency to brand enhancement and increasing product demand to innovative digital communications. Click here to read our case studies in detail.
Scottish Ambulance Service – annual report (6 January 2012)
And so it goes on: A new year brings new news. The 2010/2011 Annual Report is our seventh in a row for the service. Shot on numerous countrywide locations stretching from Glasgow to the remote Isle of Lewis, it focuses on patient care stories and how the Scottish Ambulance Service has helped save or change lives.
William Berger – brand development and website (16 December 2011)
Hitting all the right notes: We’ve been busy recently helping William Berger, one of our finest younger baritones, to raise his profile and improve his online presence. We created a new brand identity and designed and built a website to provide access to his publicity material and latest news. Click here to visit the site.
Mapeley – 200 West Regent Street image refresh (31 October 2011)
Doing the right thing: To push potential occupants to this commercial development in Glasgow’s business district, an image refresh was desperately required. And for one main reason. Mapeley’s target group of cost-conscious, large-scale employers simply wasn’t getting the message that such an amount of space was available in such a central and well-served location. To change perceptions, we’ve created new messaging as well as a new brochure and website. For more, a quick click will take you to it.
The Key Project – strategic marketing advice (21 October 2011)
Unlocking our thinking: We’ve recently been working with the South Tyneside Churches’ Key Project, a voluntary organisation that helps vulnerable homeless young people live independent and successful lives. Our task? To advise them on the development of a clear marketing and communications strategy to help them communicate using consistent and clear messages; raise the organisation’s profile; educate the local population about the issue of homelessness amongst young people; and engage with influencers including local businesses, political stakeholders and funding bodies. Phew!
Air Charter – search engine success (19 October 2011)
Now flying high on Google page one: Faced with a demanding search engine challenge (namely that the company name incorporates the words ‘air’ and ‘charter’ – commonplace and highly competitive terminology in the jet hire sector) we were asked to dramatically improve Air Charter’s position in the Google results rankings. We made the most of both on and off-site optimisation, and the company has now shot up eight pages to the top of page one. As you can imagine, they’re on cloud nine.
Daxtra – rebrand (14 October 2011)
Choosing the best people for the job: For those not quite up to speed with Recruitment Process Automation, Daxtra Technologies is the world-leading software provider in this field for companies both large and small. Expanding quickly and successfully globally, they came to Hookson to refresh the company logo and produce new stationery, exhibition display material and trade advertising primarily with a view to ensure that the company’s corporate look reflects its market-leading title.
University of Stirling – motion graphics animation and brochure (7 October 2011)
Presenting to the world: With a wealth of experience in the education sector, we were recently approached by the University of Stirling to promote the highly renowned institution to the world. This resulted in the design of a brochure to outline the University’s strategic plan for the next five years, as well as an accompanying motion graphics film. These were recently launched at the Scottish Parliament at a reception hosted by Keith Brown MSP and attended by over 150 guests.
Edinburgh City Council – Ratho Park image and brand positioning (18 August 2011)
Designed with everyone in mind: Ratho Park is one of Edinburgh’s newest eco-offices. So, to promote its excellent green credentials to prospective occupants, we were asked to produce a logo, website and brochure for the environmentally friendly office space. Effectively, to create a ‘brand’ for the site and give it a whole new personality, helping set it apart from the other office developments. Our campaign idea focused on those who will benefit most from the development. (And we don’t just mean the people who’ll be moving in.)
Mapeley – Clarendon House launch (5 July 2011)
In a class of its own: With a need to drive occupiers to one of the most prestigious office addresses in Edinburgh, Mapeley, one of the UK’s largest commercial landlords, asked us to help. All our strengths came to the fore – originating the messaging, positioning, look and feel as well as marketing ideas across DM, brochure and onsite messaging. The design and build of the Clarendon House website was also key to help the offices stand out in what is, at present, a difficult and saturated market. Click on the pic below to see the fruits of our labours.
National Galleries – Queen and Blackadder exhibitions (30 June 2011)
At her Majesty’s (and Dame’s) service: One is very happy to announce that one’s been beavering away on the latest must-see shows for the National Galleries.
The Queen Art & Image highlights the changing face of royal portraiture from the 1950’s to the present day. It’s also the very first time one can see Thomas Struth’s new portrait of the Queen and the Duke of Edinburgh commissioned to mark the forthcoming Diamond Jubilee and the Duke’s 90th birthday.
Meanwhile, the Dame Elizabeth Blackadder retrospective is a rare chance to catch sight of the varied and influential work of one of Scotland’s most revered artists.
Producing posters, signage and invites for both exhibitions, please do pay them a visit. For info and dates, go to the National Galleries website.
Shepherd Developments – 21 West George Street website and brochure (15 June 2011)
A prime website for a prime site: With commercial property facing a tough time, letting floor space needs all the help it can get. Which is when we get involved. So we’ve given 21 West George Street a new website, logo, messaging and a new brochure. Click below for more.
Sumerian – corporate film (23 March 2011)
From the Hookson creative factory: We’ve just completed our second film for the ever-growing Edinburgh-based analytics company. This time, focusing on its unique approach to analytics. Basically, how it does what it does, and the benefits it delivers to clients. Put together by our very own motion graphics guru, we’ve adopted a ‘factory’ analogy to communicate the key facts. To take a look, see below.
Scottish Provident – IFA campaign and brochure (17 March 2011)
A welcome change: Inundated with product literature and marketing material, the Independent Financial crowd are notoriously difficult to reach. So Scottish Provident asked us to help. Our task was to produce a highly targeted multi-channel campaign for its Wealth Preservation products across DM, press and online.
Working within strict brand guidelines, we also helped them develop a Welcome brochure for IFAs following online registration.
DADI – Awards Finalists (30 August 2010)
In the running for NCR: We’re proud to say that we’ve been selected as finalists for two awards at this year’s Dadi’s (the mother of all awards for the digital industry) for our work for NCR. The nominations cover Best Financial Services Website and Best Use of Technical Innovation – for our intuitive, interactive iPad information-gathering application for NCR’s advisory board.
