How your brand talks to its customers, partners, stakeholders or peers is just as important as how it visually represents itself. We live in a world that is becoming increasingly dominated by two-way conversations between a brand in its customers, rather than the customer simply listening to what the brand has got to say for itself. So, guardians of a brand need to ensure that any copywriting to support the brand conveys the right personality, gets across the key messages and ultimately makes people want to find out more or get closer to that brand.
Establishing the right brand tone of voice is a major part of any brand and marketing strategy. In the same way that a person’s tone of voice can put you off getting to know them, a brand that doesn’t talk to you in an appealing way is not going to engage customers.
Not only does the tone of voice need to be appealing, it should always be consistent. After all, it’s disconcerting when a person changes the way they act towards you, leaving you confused and not knowing what to expect. Why should it be any different for a brand?
We can help you in defining your brand personality and vision; and once we’ve pinned it down we can develop it into a motivating and appealing tone of voice. Ultimately, it’s about finding a brand tone of voice that accurately reflects your business or organisation.
What’s in a name? Quite a lot as it happens. What you name your brand has a huge impact on how people perceive it. We spend time getting to know a company, to understand what sort of brand it is before coming up with name and URL suggestions that are unique and memorable.
We can help you identify and refine the key messages which will ensure your copy is consistent and supports your business and marketing strategy.