Specialist copywriting by sector

Do you ever feel that your current copywriter simply doesn’t speak the same language as you? We may all be speaking English but the reality is that different sectors use a completely different set of language and terminology; and have different marketing communication tools to support the sales process.

Our copywriters are widely experienced and comfortable in working across a number of sectors with particular specialisms in technology, government and financial services. We can help you to create content platforms; with researching content; and final copy editing or copywriting.


As the sole provider of customer copywriting services to Scottish Enterprise, we have demonstrated our ability to write outstanding copy promoting the services SE offers to Scotland’s business community. Our work in this sector has included writing copy to set objectives via an action plan, outlining policy initiatives, reporting on an organisation’s success, or the success of an initiative. Whether you need help keeping your stakeholders informed; you want to demonstrate value for money or ROI to the public; or to provide an update on partnership working: Hookson can help.


Technology brands have a particular challenge in their need to appeal to both technical and C level audiences. We can help you get your key messages straight; separating the business arguments and benefits from the technical ones. So you can focus the right messages on the right individuals. We understand the complexities of technology products and have a track record of being able to articulate their features and benefits simply and clearly. Our experience has included writing highly influential content such as white papers and datasheets; as well as technical documents like implementation scenarios and technical guides.

Financial services

Writing successful copy and content for financial services institutions starts with gaining a deep knowledge of the products and services provided by a specific institution. This is then backed up by an understanding of the landscape and the issues faced by the sector. Our skills stretch from writing product literature; developing headlines, themes and copy to promote internal initiatives; marketing brochures, welcome packs and case studies to help you win new clients; and corporate documents to deliver results to shareholders.

To find out more about our sector specific copywriting services call Bryan on 0131 5247940 or email hidden; JavaScript is required.

Back to copywriting and content generation
back to top