Scottish Enterprise - Copy writing by Hookson

Writing for Enterprise

Providing customer copywriting services
to Scottish Enterprise

We were appointed last year as the sole provider of customer copywriting services to Scottish Enterprise. The public body works with businesses across Scotland to encourage innovation and economic growth. Our broad experience in the public sector as well as our work with SMEs and start-ups has stood us in good stead as we have been called upon to write a vast range of material.

The aim of the contract is to improve the consistency and clarity of materials emanating from Scottish Enterprise to ensure they all use the same tone of voice as well as promoting the organisation’s key messages. In addition to gaining an understanding of the remit and scope of Scottish Enterprise’s work it is important that we can demonstrate an understanding of the positive impact the organisation has on businesses around Scotland, ranging from spin-outs and start-ups through to corporate bodies.

As well as writing copy our role has involved interviewing a large number of Scottish Enterprise customers to understand the positive impact of their engagement with the organisation. The findings from the interviews are then used to develop case studies which can be used by SE in marketing the organisation’s services.

We have also provided content planning, research and copywriting services across a whole host of other projects ranging from writing scripts for the Scottish Enterprise annual review film; a number of brochures, reports and campaign guides; as well as digital content including microsite, eBlast and website copy. This work has included projects covering diverse subjects ranging from Business Tourism, Technology and Life Sciences, Health and Equal Opportunities.

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