Planning a Site Tailor-Made for Users’ Needs
Above all, we ensured UX and Website Design that delivered. We did this by consulting closely with key University staff. Behind this plan was our trusted design model. It looks closely at clients’ brands, user journeys and also their goals. Furthermore, we ensured the Centre’s site worked and looked amazing on tablets and mobiles. That’s because responsive designs are a must – particularly for e-commerce sites. Now the Store would be a genuinely global 24/7 proposition.
Showcasing Quality with Edinburgh-Set Art Direction
At Hookson, we think carefully about site art-direction. A high-quality range deserved a shop window to match. We photographed Edinburgh University students enjoying the city and University grounds. This added life to the product range. It also created an emotional connection for site visitors. Next, large, beautifully designed headers presented items front and centre. This was entirely fitting for the quality of gifts and accessories on offer.
Making it Easy to Buy Edinburgh From Afar
The store’s international audience demanded a reliable and secure way to shop. Our shopping cart delivered this. The cart also adapted to sizing and colour options. In addition, postage was automatically calculated for each buyer’s home country.
Attracting a Crowd with Airtight SEO
Search Engine Optimisation makes sites easy to find. That’s not so easily done. Unless you know how. Hookson is greatly experienced in the latest SEO techniques. We devised a strong strategy for the Centre’s site. Now students, ex-students and visitors would find the store popping up in relevant searches.
Maintaining Software for a Truly 24/7 Experience
Lastly, this job also needed a commitment to maintenance. The Centre had asked Hookson to ensure easy updates. We made sure it was fast and simple to add new content. The site now offered up-to-date stock and the latest product lines.