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Toomey & Co.

Understand How We Optimised this E-Commerce Experience

The Who

Toomey & Co. Auctioneers is a Chicago based auction house specializing in Fine Art, 20th Century Design, Furniture and Decorative Arts, Silver and Jewelry.

Engineered for Growth

The brief was to provide Toomey & Co with a fresh brand and fully optimised website that not only conveyed their personality, but crucially integrated key E-Commerce software solutions within a seamless User Experience.

The What

  • Deliver an Integrated Auction and Shopping Solution that Extends the Reach to New Customers

    With Fine Art markets becoming ever more global, Toomey recognised that their online offering had to appeal to more than local collectors and sellers. Therefore, they approached Hookson to design and deliver an E-Commerce solution that allowed them to do just that – join the global market.

  • Communicating Services and Informing Users

    It’s all very well if the website delivered at the end of the project looks beautiful and offers a wonderful User Experience for visitors; however, if it is not properly optimised through effective Search Engine Optimisation (SEO), new customers won’t find it in the first place. So, to ensure that didn’t happen, Toomey engaged Hookson to make sure that their new site was expertly optimised.

  • Delivering a Smooth and Intuitive User Experience

    An intuitive User Experience is always important and in this project even more so as the project incorporated additional auction and customer shopping requirements.

  • Supporting the Brand through UX Design

    The website needed a modern design to showcase not only the brand, but also to sympathetically present the items at auction and for sale.

  • Integration, Integration, Integration

    We created a WordPress system that enables trouble-free management of content and seamlessly integrates the ‘back office’ auction house software and supports the online Marketplace, enabling customers to buy items outside of auction direct from Toomey.

The Why

Applying the New Brand Look

Refreshed logo with a vibrant colour palette applied across the website.

Perfecting the Website Prototype

We followed an agile approach, developing our wireframes into prototypes first for initial user testing, Integration of the Auction and Marketplace online shopping components also featured heavily in user testing.

Designed for Users

Clear focussing of the site’s main menu towards key service areas delivers a cleaner User Experience and journey. Key information is reachable in one click and presented content in logical, easily digestible sections.

Creating an Online Marketplace

While it was important not to lose the focus of Toomey as a leading Auction House, a key value-add represented by the online shopping service was vital in allowing the client to expand its reach to an expanded market. 

Branding
User Research
UX Design 
SEO Strategy
E-Commerce Solutions
WordPress Build

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