Applying the New Brand Look
Refreshed logo with a vibrant colour palette applied across the website.
Perfecting the Website Prototype
We followed an agile approach, developing our wireframes into prototypes first for initial user testing, Integration of the Auction and Marketplace online shopping components also featured heavily in user testing.
Designed for Users
Clear focussing of the site’s main menu towards key service areas delivers a cleaner User Experience and journey. Key information is reachable in one click and presented content in logical, easily digestible sections.
Creating an Online Marketplace
While it was important not to lose the focus of Toomey as a leading Auction House, a key value-add represented by the online shopping service was vital in allowing the client to expand its reach to an expanded market.