Supporting Way-finding Through a Bespoke Animated Map
Our 3D animated map asset assists visitors in finding their way around the campus and understanding what is located there. We created a prototype for the base transitions and interactions before applying this functionality to the styled 3D map. The result is a user-friendly tool that uses slick animation while working across all devices.
Audience-led Information Architecture
Our site structure broke the content into navigation buckets according to audience type. This made it easy for users to identify and reach relevant content quickly.
Growing the Community
Functionality was developed to enable dynamic content to be shared across social media and email. This content includes animated infographics, news, case studies and events posts.
A History of Success
Our content strategy is to tell stories that will bring Edinburgh BioQuarter to life and showcase its achievements. This has been done through a hero film, the creation of company case studies as well as infographics about the history and achievements of the campus.
A Business Development Tool
To capture data and drive leads we ensured the commercial property section of the website was optimised for lead generation. We created an in-page form that is sticky on scroll, use of important CTAs linking to the contact page and added a sticky contact button across the entire the site.