Two auction houses, Philadelphia’s Freeman’s and Lyon & Turnbull of Edinburgh, work in a world where authenticity is everything and beauty is everywhere.
Ties between these two businesses – the oldest auction houses in their respective countries – were formed in 2000. The alliance sought to raise registrations and bids, and to further promote the expertise both businesses bring to this exciting, specialised sector.
A strategic move
The coming-together brought clear strategic advantages too. By pooling their considerable knowledge and industry links, both businesses would be exposed to new markets – territories they could reach far more quickly together.
But illustrious names and reputation alone wouldn’t get the job done. Underpinning everything would be strategy and innovation. To this end, Hookson set about planning and creating a world-class digital strategy and website platforms for the businesses.