A new brand
We were invited to work with an established Scottish legal firm to provide them with a roadmap which would underpin the creation and establishment of a stand-alone brand for its existing Personal Injury service.
Personal Injury is by its nature just that – personal. When you or someone close to you is injured in an accident you want to know that you will receive a professional and understanding service. You won’t likely have looked into Personal Injury firms until an event has occurred.
The Personal Injury claim market is large and competitive and in all of the brand development and subsequent website build we undertook, we were clearly focussed on how best to engage clients who believed they have a claim.