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LifeCare

Creating New Brand Energy.

The Who

Helping Older People Live Life to the Full

LifeCare Edinburgh is a charity for the elderly that empowers and enriches their lives. Offering clubs, care services and specialist dementia care, LifeCare adds meaning to later years.

Fresh Branding

New branding was required to better reflect the LifeCare’s brand positioning.

21st Century Website

A complete overhaul of LifeCare’s current website was required to showcase their services.

The What

  • Establish LifeCare as the Leading Care Service in Edinburgh

    To showcase LifeCare’s family of Care Services which offer the best tailored care for people in their mid to later years who have dementia, mobility difficulties or are socially isolated.

  • Communicate the Service Offering and Inform Users

    To provide insightful content and functionality to promote and sell the portfolio of services and venues to a range of users.

  • Provide a Smooth and Intuitive User Experience

    Ensure a consistent, instinctive user journey throughout the LifeCare website.

  • Convey the Brand through UX Design

    A modern website design was required to reflect the new brand positioning of Caring, Vibrancy, Support and Flexibility.

  • Simplifying Management of Services and Venue Portfolios

    Create a WordPress system that facilitates straightforward management of the variety of services, products, venues and clubs content updates.

The Why

Applying the New Brand Look

Refreshed logo with a vibrant colour palette and new reportage people photography applied to the website.

Perfecting the Website Prototype

We followed an agile approach, developing our wireframes into prototypes first for initial user testing, This proved valuable feedback to incorporate into the prototype.

A Successful Re-Design

We refocused the site’s main menu towards service areas. We ensured key information was reachable in one click and presented content in logical, easily digestible sections.

Digital Content Hub

It was important to create a site rich in shareable content – ideal for social media promotion and for regular repeat visits from members and non-members alike.

Edinburgh-focussed Organic Search Engine Optimisation

We developed an SEO strategy to ensure top ranking results for the key local services of Care and Dementia Services.

Branding
User Research
Prototype
UX Design
SEO Strategy
WordPress Build

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