Applying the New Brand Look
Refreshed logo with a vibrant colour palette and new reportage people photography applied to the website.
Perfecting the Website Prototype
We followed an agile approach, developing our wireframes into prototypes first for initial user testing, This proved valuable feedback to incorporate into the prototype.
A Successful Re-Design
We refocused the site’s main menu towards service areas. We ensured key information was reachable in one click and presented content in logical, easily digestible sections.
Digital Content Hub
It was important to create a site rich in shareable content – ideal for social media promotion and for regular repeat visits from members and non-members alike.
Edinburgh-focussed Organic Search Engine Optimisation
We developed an SEO strategy to ensure top ranking results for the key local services of Care and Dementia Services.