Glory’s customer briefing centre in Paris was being restructured to become less of a solutions centre and more of a hub for innovative thinking. They were looking for a film to promote this exciting new development to their customers.
The brief was to promote the new centre and its ability to deliver the benefits of a strategic partnership between Glory’s experts and its customers.
A Conceptual Approach
As the film was being made before the physical restructuring of the centre was complete, it was important that we didn’t focus on the physical location. Instead we needed to adopt a more illustrative or conceptual approach.