Telling Stories to Boost User Engagement
It’s tempting to assume that the romance of castles and country estates, misty mountains and striking wildlife sell themselves. But they don’t. We combined compelling natural images with short, engaging articles. These highlighted the Foundation’s role in the Trust’s eclectic activities. These activities included restoring historic monuments and places, funding community projects and preserving Scotland’s natural environment.
Utilising the Site to Present Scotland in Widescreen
Marrying the Trust’s spectacular properties with Scotland’s breathtaking scenery, we transformed the Foundation’s site into a show-stopping panorama. Designed for impact, we employed bold, large-scale images that really packed a punch. These efforts worked particularly well across site sections concerned with trip planning.
Offering Visitors a Clear Path to Every Destination
User Flows – the path a visitor will typically take to complete an action – were of huge importance across this project. We ensured users were met with a clear, logical journey to membership, donations, articles and news.
Securing Payments with an Integrated Solution
Visitors donating or becoming members benefitted from a seamless and straightforward experience. Membership and donation forms were designed for clarity and ease of completion. Finally, ensuring secure onsite transactions, we engaged the PayPal-backed Braintree portal.
Putting the Foundation on the Map with Robust SEO
The remoteness found across Scotland is something visitors to the country treasure and celebrate. A website, however, should always be a beacon that’s instantly locatable. We worked with the Foundation to ensure the strategic, pin-sharp Search Engine Optimisation at the heart of every thriving site.