NCR’s world-leading technology products change the way banks and financial institutions operate. Helping these businesses face down strict regulation and ageing infrastructure was NCR’s CxBanking portfolio: products, solutions and innovations that would streamline and refine working practices.
Cutting costs. Improving services.
The CxBanking portfolio would make attaining regulatory compliance easier and more cost-effective. From there, banks could concentrate instead on improving customer experience – specifically providing new, better services and products across branches and digital channels.
Making an impact
At first inspection, the CxBanking portfolio might appear complex to NCR’s customers. But essentially it took the form of a bundle of key elements including hardware, software and consultancy services.
Hookson was asked to promote the portfolio as a precursor to planned sales team activities. Our brief was to find a high-impact way to showcase the product.