Speaking with Users for a Website to Meet their Needs
To arrive at the Workshop’s perfect website we firstly spoke with staff. Secondly, we also interviewed a number of users. Our interviews told us that, above all, clarity was important. The Workshop is a busy facility. There is always lots going on. For instance, courses, exhibitions and events happen regularly. Talks and presentations are also common. Educational visits are welcomed too. Visitors also enjoy an on-site café. A bright navigation was led by bold visuals. Our UX design invited exploration and made for an easy user journey.
Using Striking Images to Tell the Story
Sculpture relies on lots of interesting tools. Our website design and image strategy therefore included these gadgets. In addition, we also mixed images of users at work and also the sculptures themselves.
Making Updates Easy with a Thoughtful Website Build
We recommended a WordPress build to ensure an updateable site. This platform allowed Hookson unlimited creative freedom. Similarly, the Workshop welcomed a website that was, most importantly, easy to manage. Hookson always matches the correct content management system to client needs.
Introducing SEO to Widen Visitors
We used a number of SEO techniques to ensure a top ranking. These included site audits, link building and content optimisation. We also introduced buttons, including those for Facebook, Instagram and Twitter. These encouraged sharing, subsequently raising the Workshop’s profile.
Offering Technical Know-How Long after Launch
In conclusion, to ensure a smooth-running site, we provided a reliable technical support service. That’s because even solid sites need attention. From tweaks to security updates, we therefore made sure we were there for the Workshop.